Meta Revisits Stablecoin Strategy Amid Growing Crypto Adoption

Meta has resumed discussions about stablecoin integration three years after abandoning its Diem cryptocurrency project. The social media giant is reportedly negotiating with crypto firms to develop stablecoin-based payout systems, according to sources familiar with the matter. A new vice president of product with cryptocurrency expertise has allegedly been hired to lead these efforts.

The renewed push comes as stablecoins gain mainstream traction. Stripe’s $1.1 billion acquisition of stablecoin startup Bridge and Fidelity’s in-house stablecoin development highlight growing institutional interest. These dollar-pegged tokens are increasingly viewed as efficient tools for cross-border transactions, particularly in the remittance market where Meta’s platforms have significant reach.